SEO stands for search engine optimization. It is a process of optimizing your article, blog or your website to get organic free and natural traffic from search engines such as Google.
All major search engines work on search results, there are millions of websites and it could be very difficult for search engines to decide which site to rank. Therefore search engines use few factors and signals to decide which site to rank and which to outrank.
One such factor is SEO. Search engines consider SEO as a major factor that helps them to show the most relevant content on the top of the search result.
Ranking based on SEO also helps the users to meet their details. The most popular search engine is Google so we should perform SEO tactics while focusing on the requirements and policies of Google. The better your content and its SEO is the better chances your blog has to rank and more the traffic you will get on your site.
In other words, we can say that SEO is the process of optimizing web pages and their content to be easily discoverable by users searching for the terms of relevant blogs content. SEO also means the process to make the content of your web pages easier for indexing by crawlers thus index your site easily
When we talk about SEO there are mainly two kinds of SEO optimization: On-Page SEO and Off-Page SEO.
On-Page SEO: It refers to optimizing the content that is present on your website with the help of keyword research, valuable content and so on.
Off-Page SEO: It refers to optimize the factors which are not present on your website, such as domain authority, backlinks and so on.